Author Archives: Karl Cook

Tips to boost your Shopping Ads

Shopping ads stimulate your local and online catalog. There are obvious actions that you could take to leap more from your shopping drives, some tried and tested, while others are new. Below are selected six things that if implemented properly can propel your campaign to the level it has not ventured before.

Teams must communicate clearly

A shopping Ad gathers information that the ad conveys it to a user. Huge retail outlets would need a team to assemble data to achieve the best ad possible. Search engine marketers and their teams are chiefly worried about their shopping campaign inside the advertising system. How you work with diverse teams that handle your product catalog, data feeds, and pricing can mean the difference between success and failure.

Shopping ads and search ads are different

People attempt to apply the old-style paid search approach which is usually wrong. The key difference is that instead of a keyword list you have product data. It is therefore important to concentrate on your product data. Product data is more specific, unlike keywords that may not match the intent always. A user’s enthusiasm for searching can be research or a ready purchase. Though necessary, control of your account can sometimes create problems.

Submit your complete inventory

It is important to submit your entire inventory since more products translate into more opportunities to present to the consumers. Whether you believe that a certain product might never be cost-effective, with the correct target available, that product has a chance to make sales and obtain profit. Be careful when submitting product in categories that are sensitive, because of the strict rules. The more items you give the advertising firm to work with, the better user understanding they might offer.

Use Smart Bidding to set bids

You might still enhance product-by-product using shopping ads. Enhance cost-per-click make bids grounded on the particular setting of a specific query; contingent on that environment, otherwise a similar query could have a unique values. Query-level bidding is the best way to achieve Smart Bidding and it really the only method to fix offers that are query specific. Product group bids are set with ECPC, and then they are manipulated up or down for every auction to ensure maximum conversions for every bid.

Build your brand with Showcase Shopping Ads

A more elaborate image of your brand on shopping should be a primary requirement on your journey to get the perfect picture to add to your product data. In the event that people search for general stuff, Showcase shopping ads has a higher likelihood of showing. Showcase Shopping ads present you with an excellent way to parade an assortment of items that you provide. They are a good tactic to get people in the early stages of their purchase journey.

Move past last-click acknowledgment

Shopping ads may benefit greatly from data-driven attribution. In your Shopping ads and search, it is possible to establish which clicks generate an actual difference on your journey to conversions. For those without adequate movement for data-driven ascription, selecting a rules-based framework that pays attention to every touch point is recommended. Attach your ads to physical stores to get the product in your store online.


Shopping ads provide excellent outcomes for advertisers and users. The above points can greatly enhance your Shopping campaigns.


Instagram Success

Instagram has grown to be one of the major social media contenders. It gets an overwhelming amount of engagement. It has over 48 million Millenials who use it and its app usage has doubled since 2012. So, what if the potential is there for you and your marketing crew, but you are unsure about converting this vast number of potential customers to actual customers.

Here are helpful ways to have success in converting potential customers to actual customers on Instagram:

  1. Make a plan:

Since it is fairly easy to jump in and get started on Instagram, that is exactly what most brands do. They get over-zealous and do not plan a campaign. When you take the effort to plan, you can make your campaign have an organized look and feel, which is important for consumers. You can be as creative as you want. By planning ahead, it gives you time to grow and develop your campaign to be able to increase your audience.


  1. Study your audience:

You need to know your audience. You need to know demographics, likes, dislikes, interests, type of content they share, and who they follow. You can tailor your campaign and content to these things and get greater success with targeting tactics. A helpful tool to use is the Sprout Social Instagram analytic tool.

  1. Hashtags:
    It has been proven time and time again that hashtags are one of the best ways to get your content in front of more customers and grow your audience organically. However, just putting any hashtag is not helpful. You need to know which hashtags will place your content in front of the most potential customers.

Do research to find out seed hashtags that are important to your brand or your industry. Then, you can do searches on these seed hashtags in Instagram and it will give suggestions on other popular and most used hashtags.


Like we mentioned above, you can use Sprout Social Instagram to find the top hashtags relevant to your business and can continue to use these for spreading your content.

  1. Research your competitors:

This is particularly important when you are just starting out; but, this can be helpful to do every once in a while to make sure you are staying up with your competitors. But you can find out what is working for them and try to use their same tactics or similar tactics to help get your content in front of potential customers.

Some of the things to pay attention to are photos, videos, and hashtags that they post. Also, pay attention to how often they are engaging their customers and the captions they are using. Do not mimic them exactly, because this will not help you. Be similar, but not identical.

  1. Engagement:

You want to engage your customers. Your customers need to feel comfortable with your brand. They want to trust the brands they purchase from. You will gain better relationships if you engage your customers. It is becoming more of a journey of the purchase and not just the purchase that is important. So, welcome ways you can engage your customers. Respond to posts, like photos with your brand in them, and leave comments on other posts. These small things can really make big impact and help your customers feel important.



With Instagram growing to be such a big player in social media, this is not a place where you can afford not to be in the game. You need to make a winning campaign strategy to help you accomplish this. So, plan hard and work hard to figure out how you can execute these tips.